I help $3M–$15M hardscape and landscape operators build exit-ready companies — predictable revenue, scalable systems, and a valuation worth protecting.
You're at $3M, $5M, maybe $10M. The business works — but it works because of you. You're still the rainmaker, the decision-maker, and the safety net. That's not a company. That's a job with overhead.
The operators who build generational wealth don't just grow revenue. They build systems, develop leadership teams, and create a company that a buyer will pay a premium multiple to own. That's what we build together.
Apply for a Growth AuditIf I take a two-week vacation, the whole thing falls apart.
We're doing $7M but I feel like I'm working harder than when we did $2M.
I want to build something I can eventually sell — but I don't know what that looks like.
My margins are shrinking as we grow. Something is broken and I can't see it.
I act as your Fractional CMO — a strategic partner who sits at your leadership table to architect and implement a complete growth system that aligns your marketing, sales, and operations.
No more chasing low-budget tire-kickers or riding the feast-or-famine cycle. We fill your pipeline with the right appointments — qualified homeowners and commercial clients ready to buy — that turn into real, profitable jobs.
We install the CRM and automation infrastructure to convert more leads into profitable jobs, systematically. 5-minute follow-up protocols, pipeline stages, and sales process engineering in GoHighLevel.
We connect your marketing and sales data to your operational capacity. Revenue per crew, capacity utilization, and KPI dashboards that give you the clarity to scale without chaos.
Unlike most marketing consultants, I'm an operator first. I think in terms of revenue per crew, job profitability, and sales cycle velocity — not just clicks and impressions. I've managed payroll, hired and fired marketers, and scaled a 50-year-old hardscape company.
I work with a specific type of hardscape and landscape business owner. Not the guy who just wants more leads — the operator who is thinking about legacy, exit, and what this business looks like in 5 years.
Three levels of engagement, all designed for $3M–$15M hardscape and landscape operators ready to build a company worth owning — and worth selling.
A paid, intensive 2-hour deep-dive into your business. We diagnose the 3 biggest bottlenecks in your growth engine and deliver a complete, actionable 12-month blueprint. This is the most valuable analysis you've ever done on your business.
Best for: Owners who know something is broken but aren't sure what.
Apply for an AuditOngoing strategic leadership at your leadership table. I run your marketing department — strategy, KPI tracking, vendor management, and sales alignment — so you can focus on running your business.
Best for: Owners who need high-level strategic direction and accountability.
Apply NowFull system implementation. We don't just advise — we build and install your entire growth engine. CRM automation, sales team training, pipeline architecture, and hands-on leadership to transform your business into a scalable asset.
Best for: Owners ready to invest in a complete operational transformation.
Apply NowReal operators. Real whiteboards. Real results. This is what it looks like when marketing, sales, and operations finally work together.
Apply for a Growth Audit
I grew up in the hardscape business. My family's company, New Life Rockeries, has been building in the Pacific Northwest for over 50 years. I learned the business from the ground up — the mud, the payroll stress, the pride of a project done right.
In 2008, the recession nearly wiped us out. That's when I became obsessed with marketing — not the fluffy kind, but the gritty, data-driven, ROI-obsessed marketing that a contractor needs to survive and scale. That journey led me to co-found FANNIT, one of the top-ranked SEO firms in the country.
"The business serves the life.
Not the other way around."
Father of 7. Builder of businesses. Faith & family first.
My process starts with a Growth Audit — a paid, intensive diagnostic that gives you a complete, data-driven blueprint for your next 12 months of growth. I personally review every application.
Apply for a Growth AuditApplications are reviewed within 48 hours. Not every applicant will be accepted.