How a Job Site Kid Became a Growth Architect
I didn't choose hardscape — it chose me. Growing up in the Eneix family meant growing up around rock, soil, and the satisfaction of building something that lasts. New Life Rockeries wasn't just a company; it was a way of life. I learned what it means to take pride in your craft, to show up every day regardless of the weather, and to build a reputation one job at a time.
The 2008 recession hit the construction and hardscape industry hard. Like many operators, I watched the phone stop ringing. That crisis forced a question I couldn't ignore: how do you build a business that doesn't depend on the economy to be good? The answer was marketing — real, strategic, data-driven marketing. That question launched the next chapter of my career.
I co-founded FANNIT with a simple thesis: that small and mid-size businesses deserved the same quality of marketing strategy as Fortune 500 companies. Over the next 15 years, we built FANNIT into a Forbes Top 10 SEO agency, serving hundreds of clients across the country and generating tens of millions in client revenue. I learned what works, what doesn't, and why most agencies fail their clients.
After years of serving clients across dozens of industries, I realized my greatest impact was always with hardscape and landscape companies — because I could speak their language in a way no other marketer could. I founded Hardscape Marketing Crew and launched the Millionaire Landscaper Podcast to bring real, operator-level marketing strategy to the industry. HardscapeCMO.com is the next evolution of that mission.
Today I work directly with a select number of $3M–$15M hardscape and landscape companies as their Fractional CMO. I sit at their leadership table, connect their marketing, sales, and operations into a single growth system, and help them build companies that run without them — companies that are worth owning, worth scaling, and worth selling for a premium multiple. This is the work I was built to do.
